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PRODUCTS & SERVICES |
DATA PROVISION
The data includes data on TV watching of
broadcast programmes and advertising blocks, and
special analysis and reports as defined by
clients.
They are available, weekly or daily, depending
on the client's subscription. The weekly data (a
week is defined as Sunday to Saturday) is
accessible for downloading to clients every
Thursday at 12 noon while the daily data
(previous day's ratings) is available every 12
noon of the following day. Daily data for
Friday, Saturday & Sunday are available every
Monday at 12 noon.
SOFTWARE
ARIANNA
 The
natural evolution of the AGB WorkStation,
Arianna is the ultimate software suite for
Television Ratings Analysis. It is a PC-based
application with unmatched flexibility and
calculation speed. Arianna integrates all areas
of analysis in a single environment:
Viewing Behavior: a set of modules for the
analysis of programmes, breaks and dayparts
Post Evaluation: a collection of modules for the
assessment of advertising campaigns and spending
Forecasting: this module is dedicated to
estimating the performance of future programmes
and spots.
Planning: this analysis area is used to plan
advertising campaigns. Its built-in optimizer
generate optimized plans following user-defined
objectives and constraints.
SPOT MONITORING
 Commercial spots are monitored and merged with
the ratings data to allow networks and
advertising agencies to do post campaign
evaluation and advertising expenditure analysis.
It is available in two packages:
Spot database for 12 free-to-air channels
(ABS-CBN, NBN, ABC, GMA, RPN, IBC, SBN, Studio
23, Net 25, RJTV, E! Philippines & MTV
Philippines)
Spot database for 12 free-to-air channels plus 9
cable channels (ANC, AXN, Cartoon Network, CNN,
Home-CinemaOne, Sky-CinemaOne, ESPN, Lifestyle,
Vid-Ok)
TELERUN
 AGB Nielsen Media Research may be commissioned
to do special analysis reports based on the
requesting party's specifications.
SPOT ALERT
 Subscribers of this service are notified of new
TVC material versions a day after initial
airing. Information would include actual time of
airing, the station and programs where it aired
on its breakdate.
i-DUB
 Upon request, clients may be provided with
tape-on-air of programme/s, segment or spots.
These are also based on the specifications of
the requesting party.
For more details, please contact AGB Nielsen
Media Research Client Service.
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